Kerala is considered as a collection of small cities spread from South to North. The commercial establishments are spread over the span of this long state. A few years back Malayali shopping means the shopping carried out in Gulf just before the working population in gulf returns to Kerala. So the brand awareness and taste for international brands are more in Kerala.
After the liberalization process started, the international brands are available in all nook and corner of Kerala. Also the domestic products are made good come back and made predominant share in Kerala Market. The Government of Kerala started Grand Kerala Shopping Festival few years back. The whole ides is to promote Kerala brands and shopping in Kerala. Grand Kerala Shopping festival is a large scale lucky draw that include most of the leading shops in Kerala. The response was tremendous and the positive node received from traders and shoppers made it possible to increase the prize money and this year it is Hundai I10 the bumper prize. Also you can win 101 kV of Gold as meaga prize. Again there will be several small prizes.
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